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Redken

Backed by state of the art of science and a legacy in innovation dating back to the 1960's Redken was the first brand to take scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:

PROTEIN + MOISTURE = ACIDIC pH = HEALTHY HAIR

Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations
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Redken

YOUR ROUTINE, MADE PERSONAL

Find your Redken routine

Answer a few questions about your hair, choose your budget and see your personalised product shortlist.

Flawless Body · Your routine

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Frequently asked questions

Is Redken cruelty free?

Redken does not test its products on animals unless required by law in certain countries. The brand follows global safety standards and is committed to improving sustainability and ethical practices.

Is Redken sulfate free?

Some shampoos are sulfate free, while others contain cleansing agents designed for deeper purification. Always check the product description to choose a formula that suits your hair type and preferences.

Which Redken shampoo is best for me?

The best option depends on your hair needs. There are targeted ranges for colour protection, moisture, strengthening, volume, and damage repair. Consider your main concern, such as dryness, breakage, or fading colour, before choosing.

For more details, read our Redken shampoo guide.

Is Redken suitable for colour-treated hair?

Yes, many formulas are designed specifically to protect colour and reduce fading. These shampoos and conditioners help maintain vibrancy while keeping hair healthy and hydrated.

Can Redken help repair damaged hair?

Yes, strengthening and bond-repair formulas help reduce breakage and improve smoothness. With consistent use, hair can feel stronger, softer, and more resilient.