Colour-safe haircare, Dream Coat included

Color Wow

Color Wow was founded by Gail Federici to solve one problem: haircare that dulls, darkens or fades salon colour. Every formula is free of the residue-leaving ingredients that build up on the hair, and the brand's Dream Coat Supernatural Spray became a cult favourite for keeping frizz away through humidity for days at a time.

Flawless Body is an authorised UK stockist. Every product is genuine, sourced direct from Color Wow, and dispatched from our Stamford warehouse.

Authorised Color Wow stockist
Sourced direct, guaranteed genuine
Free standard EU delivery from €100
€7 on orders below €100.
All things skin & hair since 2006
Based in Stamford, Lincolnshire

YOUR ROUTINE, MADE PERSONAL

Find your Color Wow routine

Answer a few questions about your hair, choose your budget and see your personalised product shortlist.

Flawless Body · Your routine

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Shop by range

Each range is built around one hair concern. Pick yours below, or use the finder further down if you are not sure.

Styling

Dream Coat lives here

Styling

Dream Coat Supernatural Spray, Xtra Large Bombshell Volumizer, Raise the Root, Style on Steroids and Pop & Lock: colour-safe styling that adds volume, texture and gloss without residue.

24 products Shop range
Treatments

Leave-ins and pre-shampoo

Treatments

Dream Cocktail leave-in treatments (Kale for breakage, Carb for fine hair, Coconut for dryness), Dream Filter pre-shampoo mineral remover and Money Masque for deep repair.

9 products Shop range
Shampoo & Conditioner

Residue-free wash

Shampoo & Conditioner

Color Security Shampoo and Conditioner in fine-to-normal and normal-to-thick versions, plus Money Mist leave-in conditioner. Nothing left behind to dull colour.

12 products Shop range
Curl Wow

For curls, coils and waves

Curl Wow

Hooked shampoo, Coco-Motion conditioner, Flo-etry serum and Shook mix + fix: Color Wow's curl system for hydration and definition without weight or crunch.

7 products Shop range
Root Cover Up

Instant root touch-up

Root Cover Up

Mineral powder root touch-up in eight shades that blends greys and regrowth instantly, is water-resistant and washes out with shampoo.

8 products Shop range

Not sure where to start?

Find your Color Wow products by what your hair needs.

Frizz and humidity

Dream Coat Supernatural Spray blocks humidity for a smooth, glassy finish that lasts several washes. Shop Styling →

Roots showing between colours

Eight shades of Root Cover Up to blend regrowth and greys in seconds. Shop Root Cover Up →

Colour looks dull or brassy

Dream Filter removes the minerals and hard-water residue that dull colour. Shop Treatments →

Fine, flat hair

Xtra Large Bombshell Volumizer and Raise the Root lift without stiffness or residue. Shop Styling →

Dry or damaged

Dream Cocktail leave-ins and Money Masque repair and hydrate while protecting colour. Shop Treatments →

Curly or coily

The Curl Wow system for hydrated, defined curls. Shop Curl Wow →

Still unsure? Every product page lists the hair type it suits under Key Benefits.

Frequently asked questions

What makes Color Wow different from other haircare brands?

This range focuses on high-performance formulas that target everyday hair concerns such as frizz, colour fade, and dullness. Using innovative, silicone-free ingredients, these products help maintain smoothness, shine, and long-term hair health.

Can I use Color Wow products on colour-treated hair?

Yes, the formulas are specifically developed to support colour-treated hair. They help reduce fading, boost vibrancy, and provide protection against heat styling and environmental damage.

Which Color Wow product is best for frizz control?

The Dream Coat Supernatural Spray is a standout choice for tackling frizz. It creates an invisible, humidity-resistant shield that leaves hair sleek, glossy, and smooth even in damp conditions.

Are Color Wow products suitable for all hair types?

The range is designed to work across straight, wavy, curly, and textured hair. Whether your hair is fine or thick, there are targeted solutions to improve manageability, enhance shine, and support overall condition.

Is Color Wow sulfate free?

Yes, all products are sulfate free. This means they cleanse gently without stripping natural oils or affecting colour, making them ideal for chemically treated or sensitive hair.
You can read more about this in our blog post here.