Our hair goes through a lot. Exposure to the elements, colour treatments, extreme heat from styling products, and stress, can all leave our locks feeling dry, brittle, and in need of some serious TLC. Olaplex shampoo is a professional level, hair rescuing, frizz taming wonder that will leave your hair feeling nourished, healthy, and strong. New to Olaplex? Come with us as we find out how it works and the many benefits it can offer.
What is Olaplex?
Olaplex is a hair care brand that was developed in California in 2014 and, since then, has taken the haircare world by storm. All Olaplex products contain an ingredient known as 'the invention' or, to give it its full name, Bis-Aminopropyl Diglycol Dimaleate, which works to repair hair at an individual strand level.
To understand how Olaplex is so beneficial, it's first necessary to understand a little about the hair's structure. Each strand of hair is made up of proteinous keratin fibres, which are held together by disulfide bonds. If these bonds are broken, hair becomes frizzy, dry, and fragile. Olaplex works by repairing and strengthening hair's bonds, which has a wide range of benefits:
- Makes hair stronger
Repairing the hair's individual bonds makes hair stronger and healthier, and more resilient against future damage.
- Reduces frizziness
When an individual hair breaks due to damage, it creates small strands that stick up making hair frizzy. Olaplex helps to smooth these strands, making hair shiny and manageable.
- Perfect for all hair types
Whether your hair is curly or straight, thick or thin, Olaplex can provide significant benefits. With regular use, curls appear more defined, straight hair looks smoother, and colours appear more vibrant.
- Protects hair from future damage
Olaplex protects hair from damage caused by UV rays and colour treatments, and will provide protection against future damage too.
- Suitable for regular use
Olaplex shampoos are made with vegan, cruelty free, natural ingredients that have been specially selected to work with the Invention to nourish hair. All Olaplex shampoos are also gentle enough to be used every day.
How to use Olaplex shampoo
Another major benefit of Olaplex shampoo is just how easy it is to use:
- Make sure your hair is wet through. Squeeze some shampoo into your hand and lather in. Ensure even coverage by starting at the roots and working through to the ends of your hair.
- Leave to work for a few minutes before rinsing.
- Use Olaplex shampoo once or twice a week in place of your normal shampoo routine.
- You can complement your Olaplex shampoo with some of the other Olaplex products, including hair masks and oils. These can be used before or after the shampoo to enhance results or give very dry and damaged hair a boost.