{"title":"Keratin Alpha Sleek","description":"\u003cp\u003eTransform your hair for two weeks of smooth, frizz control.\u003c\/p\u003e\n\u003cp\u003eReprogramming hair by acting at Keratin Alpha level to smooth the fiber, and to control frizz and volume.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt delivers long-lasting, lively smoothness with natural movement, while preserving fiber integrity. \u003c\/p\u003e","products":[{"product_id":"loreal-professional-keratin-alpha-sleek-shampoo-300ml","title":"L'Oreal Professional Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp\u003eKeratin Alpha Sleek Professional Sulfate-free¹ shampoo by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains.\u003c\/p\u003e\n\u003cp\u003eThe professional shampoo has a luxurious, ultra-creamy texture. When used with the full routine, it reprograms hair for up to 2 weeks of frizz control.²\u003c\/p\u003e\n\u003cp\u003eThis sulfate-free¹ shampoo gently cleanses the hair fibre while smoothing and reinforcing hair keratin. It controls unwanted volume for daily styling in half the time ³, adding softness and instant shine that lasts up to 5 days.⁴\u003c\/p\u003e\n\u003cp\u003eThe gentle formula helps to protect hair from breakage and improves the hair’s health from the first use⁴. Suitable for all hair types.\u003c\/p\u003e\n\u003ch6\u003e¹No sulphated surfactants. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905381478773,"sku":"3846","price":14.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASsham300.webp?v=1773662855"},{"product_id":"loreal-professional-keratin-alpha-sleek-shampoo-1500ml","title":"L'Oreal Professional Keratin Alpha Sleek Shampoo 1500ml","description":"\u003cp\u003eKeratin Alpha Sleek Professional Sulfate-free¹ shampoo by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains.\u003c\/p\u003e\n\u003cp\u003eThe professional shampoo has a luxurious, ultra-creamy texture. When used with the full routine, it reprograms hair for up to 2 weeks of frizz control.²\u003c\/p\u003e\n\u003cp\u003eThis sulfate-free¹ shampoo gently cleanses the hair fibre while smoothing and reinforcing hair keratin. It controls unwanted volume for daily styling in half the time ³, adding softness and instant shine that lasts up to 5 days.⁴\u003c\/p\u003e\n\u003cp\u003eThe gentle formula helps to protect hair from breakage and improves the hair’s health from the first use⁴. Suitable for all hair types.\u003c\/p\u003e\n\u003ch6\u003e¹No sulphated surfactants. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905391931765,"sku":"3847","price":36.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASsham1500.webp?v=1773663191"},{"product_id":"loreal-professional-keratin-alpha-sleek-hair-mask-250ml","title":"L'Oreal Professional Keratin Alpha Sleek Hair Mask 250ml","description":"\u003cp\u003eKeratin Alpha Sleek Professional hair mask by L'Oréal Professionnel, formulated with Keratin-Alpha shapers and Amino-acid chains.\u003c\/p\u003e\n\u003cp\u003eThe professional mask has a rich, sensorial texture that reduces visible frizz after one use¹ and provides up to 3x less unwanted volume¹. When used with the full routine, it will reprogram hair for up to 2 weeks of frizz control. ²\u003c\/p\u003e\n\u003cp\u003eThe professional hair mask softens and hydrates hair and controls unwanted volume for daily styling in half the time³. It helps control unwanted volume and delivers instant shine that lasts up to 5 days⁴ and helps to protect hair from breakage, improving softness from the first use⁴.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types. This mask is artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003ch6\u003e¹Instrumental test. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation.³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905395634549,"sku":"3848","price":17.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASmask250.webp?v=1773663377"},{"product_id":"loreal-professional-keratin-alpha-sleek-hair-mask-500ml","title":"L'Oreal Professional Keratin Alpha Sleek Hair Mask 500ml","description":"\u003cp\u003eKeratin Alpha Sleek Professional hair mask by L'Oréal Professionnel, formulated with Keratin-Alpha shapers and Amino-acid chains.\u003c\/p\u003e\n\u003cp\u003eThe professional mask has a rich, sensorial texture that reduces visible frizz after one use¹ and provides up to 3x less unwanted volume¹. When used with the full routine, it will reprogram hair for up to 2 weeks of frizz control. ²\u003c\/p\u003e\n\u003cp\u003eThe professional hair mask softens and hydrates hair and controls unwanted volume for daily styling in half the time³. It helps control unwanted volume and delivers instant shine that lasts up to 5 days⁴ and helps to protect hair from breakage, improving softness from the first use⁴.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types. This mask is artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003ch6\u003e¹Instrumental test. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation.³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905401532789,"sku":"3849","price":28.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASmask500.webp?v=1773663582"},{"product_id":"loreal-professional-keratin-alpha-sleek-smooth-transformer-200ml","title":"L'Oreal Professional Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp\u003eKeratin Alpha Sleek Smooth Transformer is a Professional Smoothing Treatment by L'Oréal Professionnel, formulated with Keratin-Alpha shapers and Amino-acid chains.\u003c\/p\u003e\n\u003cp\u003eThis professional smoothing treatment reprograms hair for up to 5x more smoothness with up to 2x less frizz¹, controlling unwanted volume for daily styling in half the time².\u003c\/p\u003e\n\u003cp\u003eWhen used with the full routine, it will reprogram hair for up to 2 weeks of frizz control.³\u003c\/p\u003e\n\u003cp\u003eProgressive Reprogramming: After 4 uses, the Smooth Transformer resets hair discipline¹ at the Keratin Alpha level for a total fibre transformation⁴. It provides up to +77% instant shine⁵, with 73% of women saying they have never achieved this level of smoothness with their regular routine, and 82% saying their hair has never been so quick to style⁶.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types. Smooth Transformer is artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003ch6\u003e¹Instrumental test after 4 uses of Smooth Transformer. ²Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ³ Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ⁴Instrumental and consumer tests. ⁵Instrumental tests after one use of Smooth Transformer. ⁶Consumer tests. 67 participants. After 4 uses of Smooth Transformer. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905414967669,"sku":"3850","price":17.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASsmoothtransformer.webp?v=1773664063"},{"product_id":"loreal-professional-keratin-alpha-sleek-mirror-sleek-serum-50ml","title":"L'Oreal Professional Keratin Alpha Sleek Mirror Sleek Serum 50ml","description":"\u003cp\u003eKeratin Alpha Sleek Mirror Sleek Serum by L'Oréal Professionnel, formulated with Keratin Sealer 5%.\u003c\/p\u003e\n\u003cp\u003eThe Mirror Sleek serum seals the hair’s keratin structure to control unwanted volume and deliver instant shine that lasts up to 5 days¹. When used with the full routine, it will reprogram hair for up to 2 weeks of frizz control².\u003c\/p\u003e\n\u003cp\u003eThe serum helps to fight against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵.\u003c\/p\u003e\n\u003cp\u003eHeat-activated. Dry with hair dryer. Use straightening iron for longer lasting results.\u003c\/p\u003e\n\u003cp\u003eThis serum is artificial colorant free, and alcohol free.\u003c\/p\u003e\n\u003ch6\u003e¹Instrumental test after 1 application of shampoo, mask \u0026amp; serum. ² Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests, with full routine after 4 uses of the Smooth Transformer. ⁴Instrumental tests. ⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. Note: Keratin is an animal-derived ingredient, also found in human hair. This product does not contain Keratin. \u003c\/h6\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":56905425158517,"sku":"3851","price":16.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/LPKASserum.webp?v=1773664272"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/collections\/KAS.jpg?v=1773660655","url":"https:\/\/flawlessbody.com\/collections\/keratin-alpha-sleek.oembed","provider":"Flawless Body","version":"1.0","type":"link"}